Kawaii Girl Cosmetics: A new York based woman owned makeup brand

Kawaii Girl Cosmetics is a New York based black-owned, woman-owned Leaping Bunny Certified makeup brand that debuted in 2017. It initially launched with the Tokyo Collection — a capsule of 10 fluffy pairs of false lashes — and received strong press on digital and broadcast mediums. Each newly released capsule collection is a nod to an influential city, with personal significance to the founder Dorian Smith-Garcia. The brand continues to have a cult following on social media because it is grounded in the idea that makeup is the ultimate form of self expression and the perfect medium for experimentation and acceptance. Whether through bold false lashes or ultra-pigmented color cosmetics, makeup has the ability to help anyone feel confident and find their voice.

The New York Powders is a capsule collection of small-batch, handcrafted multi-functional powders made with vegan-friendly, ethically sourced ingredients. These shades are highly pigmented and long lasting with intense shimmer that’s visible under low, natural, and bright light. The rich powders are creamy, blendable and more importantly, offer bold color payoff on all skin tones. They can pull extra duty as eye shadows, highlighters, blush, and even a bold lip. The diverse shade range means that there’s something for everyone. The Tokyo Collection is composed of fluffy mink and vegan-friendly lashes with plenty of volume and drama. Each pair of lashes are designed to be durable and can be worn up to 20 times with proper care.

You can find Kawaii Girl Cosmetics at

Website: http://www.kawaiigirlcosmetics.com/

Instagram: @kawaiigirlcosmetics